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“THINK OUTSIDE THE BOX”
A national poll of golf course superintendents determined that not repairing ball marks on greens is the worst breach of etiquette in golf and is considered the #1 problem among golfers, professionals, managers, and owners. It is also known, but not as readily accepted by professionals, managers, and owners, that not providing a repair tool to golfers without charge and not communicating the correct repair method to golfers is the single biggest cause of this breach of etiquette. Therefore, it is obvious that the solution to repairing ball marks at private and public daily fee courses is directly linked to budgetary constraints.
Three, five or ten thousand Green-Save repair tools and 100 “How To Repair” cart labels” could cost from $1,000 to $3,000 in the first year. This correctly implemented original investment, which will likely decline in subsequent years, provides increased value and motivation to golfers, improves putting surface quality and significantly reduces green maintenance costs each year, while working towards solving the recognized #1 etiquette and turf damage problem.
Daily fee golf facilities can now ‘STEP OUTSIDE OF THE BOX’ in an innovative way by bypassing budgetary restrictions, as well as cash flow shortfall. HOW? The solution is to simply add a harmless, almost invisible or unnoticed, addition to your daily fee rate. Add 25, or 30 or 35 cents to each daily green fee. For example, charge $18.25, or $36.30, or $80.35. No golfer will complain, or even notice, this modest change since they will receive a perceived value to their round by getting a free steel repair tool. Many clubs, because budgets are tight or they view repair tools as an unnecessary expense, sell a ‘give away’ tool for 50 cents. These clubs are narrowing their focus on a very small percentage of golfers, and because of this, getting very poor results. The goal is to reach and communicate to 100% of the golfers to repair ball marks by providing them with the best tool in the industry, along with the proper instruction on the correct method of repair. On a nominal 30 cent addition, 10,000 rounds increase revenue by over $3,000. Earmark this newly generated money and reserve it strictly for your new “Ball Mark Repair Program” and the purchase of repair tools, labels, and signage by Green-Save. As revenue is accumulated from the miniscule fee change, plan a release schedule for shipping Green-Save manufactured logoed steel repair tools for the golf course. Green-Save will drop ship as little as 500 tools per month (or as you pre-schedule), thus allowing each club to take advantage of significant quantity price discounts over a 12 month period.
With all budgetary and cash flow problems eliminated and with the purchase of Green-Save steel ball mark repair tools, putting surfaces, as well repair attitudes will improve immediately. Keep in mind that handing out “cheap” plastic tools to “save money” is a fallacy since they are not effective and are, in essence, akin to throwing money down a black hole because they are not used.
The USGA Rules of Golf clearly states in Section I that it is a player’s responsibility to repair any damage to the putting green, but he MUST have help with an effective tool, knowledge of the proper method of repair, and a commitment by the entire golf club staff to communicate the need to implement a Ball Mark Repair Program. For suggestions on increasing ball mark repair awareness, refer to ‘Tips To Promote Repair’ on the Green-Save web site.
Act now and consider a new and effective repair program. ‘THINK OUTSIDE THE BOX’ and fund a program that is needed and wanted by all golfers, superintendents, professionals, managers and owners.